Advertise with Waterline and the Ripple

Annual WALPA sponsorships at the Gold and Silver level include the benefit of advertising in our publications.

The Waterline and Ripple newsletters

The Waterline and Ripple are regular newsletters for the Washington State Lake Protection Association (WALPA). The Waterline is our main publication that includes comprehensive articles about lake protection, research and organizational updates. The Ripple is an e-newsletter, which provides an abbreviated overview of lake news and events.

We accept advertising from companies that provide lake-related services or sell products. We accept ads for environmentally-friendly products or services.

Gold Sponsorship includes your logo in a banner for Waterline, acknowledgment of your company’s sponsorship in the Ripple and an invitation to write a featured article in Waterline.

Silver Sponsorship includes your logo in a column placement for Waterline and acknowledgment of your company’s sponsorship in the Ripple.

Production information

The Waterline is posted, ads intact, in electronic format on the WALPA web site (https://www.walpa.org/waterline/) and is available in printable format and archived. A Column Placement ad is a right-hand column ad that is 210px wide by no taller than 500px and reoccurs throughout the entire Waterline edition. An Article Banner is an article ad that is 430px wide by no taller than 100px and is only available in one specific article. Ads include a live link to your website. WALPA requires web-ready artwork in color (no additional charge) or black and white. If ads require additional artwork, design, or significant manipulation by the newsletter designer, the additional design time will be billed to the advertiser at the designer’s hourly rate. We prefer jpg or gif files at 72 dpi, but can also accept In-Design, AI, PSD, tiff, pdf, and eps formats. Email ads to info@walpa.org. If the ad file is large, please contact us for a link to upload your files.

Publication Dates (Waterline)

March 1 (not published in 2025)

June 1

September 1 (not published in 2025)

December 1